When to start pinning for Lunar New Year
The zodiac animal for the year is a strong theme for crafts and decor. Red and gold palettes signal the holiday instantly, which helps a pin stand out in a feed still full of winter content.
Decor and craft pins around 60 days ahead, in late November or early December. Recipes and printable red envelopes in the final month. Because the date moves, plan from the countdown.
The countdown above sets the start pinning date 60 days before Lunar New Year and the latest comfortable date at 45 days. Those are planning rules of thumb, not measured figures, so check your own phrases in Pinterest Trends to see when interest begins to rise for your audience. To map several seasons at once, use the seasonal pin planner or the Pinterest content calendar.