Design tips
Frame the photo for the text
Before you type anything, drag the photo so the subject sits in the top half and the bottom half holds plain texture, such as table, sky, or floor. The title then covers the least interesting part of the image. A photo with a busy bottom edge needs a stronger gradient to compensate, and a photo with a calm bottom edge may need almost none.
Raise darkness before adding a stroke
If the title feels hard to read, increase the overlay darkness first. It fixes the root problem, which is a bright background, without changing the letter shapes. Reach for the outline only when the gradient has already done what it can and a few highlights still compete with the text. Changing one setting at a time makes it clear which adjustment actually helped.
Pick a font with weight
Thin letters struggle over photos. Anton, Bebas Neue, and Archivo Black hold up well because their strokes are thick. Serif choices such as DM Serif Display add warmth for travel and lifestyle posts, while heavy sans faces feel more urgent. Keep the title to three lines so each one can stay large, and use the font-size scale if you want the block bigger or smaller.
Highlight one phrase, not five
The accent color is most effective on a single word or short phrase, such as the destination name or the key benefit. A leading number is highlighted for you. Picking the destination, the benefit, or the key noun works well. Coloring more than that dilutes the effect and makes the title look like a ransom note. If two phrases truly matter, pick the more specific one.
Mistakes to avoid
Covering the subject with the title
When the main subject sits in the lower half, the title lands right on top of it. Reposition the photo first, or zoom out slightly so there is room. If the subject cannot move, consider the bottom panel layout instead.
Gradient set so heavy the photo disappears
Maximum darkness turns the lower half into a black block and wastes the photo. Increase it in small steps until the letters are comfortable to read, then stop. The photo should still be recognizable behind the text, because the picture is what earns the first look.
Thick outlines on small text
A wide stroke on a long title fills in the gaps between letters and makes the words look smudged. Keep the outline width low, or skip it entirely for titles with many short words. A clean, darker gradient usually looks better and keeps the type sharp at small sizes.