How these keyword lists are organized
Pinterest works like a search engine for ideas. People type what they want to make, buy, cook, wear or plan, and Pinterest matches those words against pin titles, descriptions, board names, the text on the image and the page a pin links to. Good keywords are simply the phrases your readers already use. Every niche page splits its ideas into four groups so you can see at a glance where each phrase fits.
- Broad keywords are short and competitive. Use them for board names and as the first words of a title.
- Long-tail keywords are specific phrases that describe one need. They make the best pin titles.
- Seasonal keywords are tied to a time of year. Publish them 45 to 60 days early, while people are planning.
- Product keywords are close to a purchase and suit shop, affiliate and listing pins.
An honest note about data
These lists are curated ideas. They are not scraped, and they come with no search volume, ranking or competition numbers, because this site does not have that data and will not guess it. Treat each phrase as a starting point. Type it into the Pinterest search bar to see the suggestions that appear, and look it up in Pinterest Trends to see whether interest is steady, seasonal or fading. Then keep the phrases that fit your content and rewrite the rest in your own words.
Once you have a phrase, write the title with the Pinterest title generator, expand it into a description with the description generator, and design the pin in the free pin maker. For board names, see the board name ideas by topic, and if you also post on other platforms, the hashtag lists by niche use the same niches.