Printables are one of the most natural fits for Pinterest: people search for a thing to download and use, and the pin can show exactly what they get. Searches pair a format word (printable, template, worksheet, planner) with a purpose (budget, meal plan, chore chart) and often the word free. The keyword ideas below are built from those three parts.
These are curated keyword ideas written by hand for printables. There is no search volume data on this page and none is
implied. Before you build a board around a phrase, check it in Pinterest Trends or type it into the Pinterest search bar
and look at the suggestions that appear.
Showing 48 of 48. Click any keyword to copy it.
Broad keywords (10)
Short, competitive terms. Best for board names and the opening words of a title.
Long-tail keywords (18)
Specific phrases typed by someone who knows what they want. Best for pin titles.
Seasonal keywords (10)
Time-bound phrases. Publish these 45 to 60 days before the season or holiday.
Product and shopping keywords (10)
Phrases close to a purchase. Best on product, affiliate and shop listing pins.
If you sell printables, be clear about which pins lead to free files and which lead to paid ones. "Free printable" searchers who land on a paid listing bounce quickly, so save that phrase for real freebies and use template or planner for paid products.
How to use these keywords in titles, descriptions and board names
Show the printable clearly on the pin and use the format word in the title: planner, worksheet, template, checklist. Reserve free for genuinely free files. Seasonal printables should go out early because people print and plan ahead, especially for holidays and back to school.
Yes. Seeing the actual page, ideally on a desk or clipboard, tells a reader exactly what they get. Add a short title that names the format and purpose so the pin works in search too.
Is it fine to use free printable on paid products?
No. Readers who search for free files and land on a paid listing leave quickly, which can hurt how your pins perform. Use template, planner or printable without free for paid products.
Do printables need dated keywords?
Calendars and yearly planners do, since people search with the year. Most other printables, like checklists and trackers, are evergreen and should skip the year.