Kids crafts and holiday crafts behave like seasonal content, with demand rising before school breaks and holidays. Plan those pins early and keep evergreen project tutorials pinning all year.
How to use these keywords in titles, descriptions and board names
Lead with the material or the finished object, then the skill level. Step by step pins and tutorial phrasing do well here because crafters want to know they can finish the project, so phrases with easy, beginner or tutorial are worth the characters. If you sell patterns or kits, the product group belongs on listing pins.
Pin title (up to 100 characters)
Easy Mason Jar Crafts You Can Make in an Afternoon
One long-tail phrase, worded the way a person types it, with the most important words first.
Pin description (up to 500 characters)
Easy mason jar crafts for adults: lanterns, painted vases and gift jars using supplies you already have. Step by step photos for beginners.
Two or three related phrases in natural sentences. No keyword lists, no stuffing.
Board name
Easy Crafts for Adults
A broad or mid-length phrase that describes everything you will save to it.