Parents search by age first. Toddler activities, baby sleep schedule and kindergarten readiness are all different audiences, and the age word is often the most important part of the phrase. The keywords below are grouped by intent, but you will notice most of them carry an age or stage, which you should keep when you write titles.
These are curated keyword ideas written by hand for parenting. There is no search volume data on this page and none is
implied. Before you build a board around a phrase, check it in Pinterest Trends or type it into the Pinterest search bar
and look at the suggestions that appear.
Showing 48 of 48. Click any keyword to copy it.
Broad keywords (10)
Short, competitive terms. Best for board names and the opening words of a title.
Long-tail keywords (18)
Specific phrases typed by someone who knows what they want. Best for pin titles.
Seasonal keywords (10)
Time-bound phrases. Publish these 45 to 60 days before the season or holiday.
Product and shopping keywords (10)
Phrases close to a purchase. Best on product, affiliate and shop listing pins.
Parenting content also has a strong printable streak: chore charts, routine cards, lunchbox notes and activity sheets. Those keywords suit pins that lead to a free download or a shop listing, and they tend to be saved for later use.
How to use these keywords in titles, descriptions and board names
Keep the age or stage in every title: newborn, toddler, preschool, tween. It is the filter parents apply first, and a pin without it forces them to click to find out if it applies. Checklists and printables suit the long-tail group, while activity roundups suit the seasonal list.
Pin title (up to 100 characters)
Chore Chart for Kids by Age: Free Printable
One long-tail phrase, worded the way a person types it, with the most important words first.
Pin description (up to 500 characters)
A chore chart for kids by age, from toddlers to teens, with realistic tasks for each stage. Free printable you can stick on the fridge today.
Two or three related phrases in natural sentences. No keyword lists, no stuffing.
Board name
Chore Charts for Kids
A broad or mid-length phrase that describes everything you will save to it.
As specific as the content. If an activity works for ages two to four, say toddler or preschool. If a sleep schedule is for a six month old, put six months in the title. Precise ages match precise searches.
Are printables good for parenting pins?
Yes. Chore charts, routines, checklists and activity sheets are saved because parents plan to use them. A free printable behind the pin also gives readers a clear reason to click through.
Should parenting boards be split by age?
For most accounts, yes. Boards like Toddler Activities, Baby Sleep Tips and Kids Lunch Ideas each match a common search and help Pinterest understand who each pin is for.