Local phrases are your edge. National searches like home buying tips are crowded, but moving to a specific city or best neighborhoods in a town are searched by people who are likely to need a local agent. Add your area to the long-tail patterns below.
How to use these keywords in titles, descriptions and board names
Pair a buyer or seller phrase with your city, neighborhood or state in descriptions and board names. Checklists and step by step guides are the formats people save during research, so they suit the long-tail group. Keep listing pins factual: beds, baths, area and a clear photo.
Pin title (up to 100 characters)
First Time Home Buyer Checklist: Step by Step
One long-tail phrase, worded the way a person types it, with the most important words first.
Pin description (up to 500 characters)
A first time home buyer checklist, step by step: budget, preapproval, touring, inspection and closing. Save it for your home search.
Two or three related phrases in natural sentences. No keyword lists, no stuffing.
Board name
First Time Home Buyer Tips
A broad or mid-length phrase that describes everything you will save to it.