Readers on Pinterest search for their next book by genre, mood and comparison: books like a favorite title, cozy mystery books, enemies to lovers romance. The keyword ideas below lean on those patterns, which suit list pins and reading roundups. Authors can use the same phrases to place their book next to the titles readers already love.
These are curated keyword ideas written by hand for books. There is no search volume data on this page and none is
implied. Before you build a board around a phrase, check it in Pinterest Trends or type it into the Pinterest search bar
and look at the suggestions that appear.
Showing 48 of 48. Click any keyword to copy it.
Broad keywords (10)
Short, competitive terms. Best for board names and the opening words of a title.
Long-tail keywords (18)
Specific phrases typed by someone who knows what they want. Best for pin titles.
Seasonal keywords (10)
Time-bound phrases. Publish these 45 to 60 days before the season or holiday.
Product and shopping keywords (10)
Phrases close to a purchase. Best on product, affiliate and shop listing pins.
There is also a large bookish lifestyle side: reading nooks, bookshelf styling, reading journals and challenges. Those phrases overlap with home decor and printables, which gives book accounts a wider set of boards than just reading lists.
How to use these keywords in titles, descriptions and board names
Comparison phrases are powerful in books: "books like" plus a popular title reaches readers with a proven taste. Mood and trope keywords (cozy, dark, slow burn, found family) also work well. Authors should describe genre and tropes plainly instead of using the book title alone, which new readers do not know yet.
Pin title (up to 100 characters)
Cozy Mystery Books Series to Binge This Fall
One long-tail phrase, worded the way a person types it, with the most important words first.
Pin description (up to 500 characters)
Cozy mystery books series to binge this fall: small towns, amateur sleuths and plenty of tea. A reading list for mystery fans who skip the gore.
Two or three related phrases in natural sentences. No keyword lists, no stuffing.
Board name
Cozy Mystery Books
A broad or mid-length phrase that describes everything you will save to it.
Describe the book by genre, tropes and comparable titles, such as "slow burn fantasy romance for fans of" a well known book. Readers search those phrases, while your title is unknown until they discover it.
Do book list pins need many covers?
A grid of three to six covers is easy to read at feed size. More than that turns into a blur. Put the list topic in large text above or below the covers.
Which bookish boards suit a book blog?
Genre boards (Fantasy Books, Thriller Books), mood boards (Cozy Fall Reads), and lifestyle boards (Reading Nook Ideas, Book Aesthetic) together cover the main ways readers browse.