30 curated hashtags

Book hashtags for Pinterest

Book tags work best when they name the genre or mood: #fantasybooks, #romancebooks, #cozymystery. Readers search by what they feel like reading next.

Hashtags versus keywords on Pinterest: hashtags are optional here. Pinterest search leans on the words in your pin title, description, board name and the text on the image, so a clear keyword phrase does far more than any tag. If you use hashtags, add two to five relevant ones at the end of the description. These tags are curated ideas with no volume data, and they tend to matter more on Instagram and TikTok.

Click a tag to copy it, or copy a whole set. Sets copy with spaces, ready to paste.

Core hashtags (10)

Broad tags for the niche. Pick one or two at most.

Topic hashtags (10)

Specific sub-topics. These describe a single pin best.

Community and style hashtags (10)

Community, format and mood tags. More useful on Instagram and TikTok.

Ready-made book hashtag sets by pin type

Four tags per set, picked for one kind of pin. Copy the set that matches the pin you are posting.

How to use book hashtags on a pin

Bookish community tags like #booktok or #bookstagram come from other platforms. They can help a little, but genre and trope tags describe the pin far better on Pinterest.

Tag the genre and a trope or mood: #fantasybooks #enemiestolovers. Authors should tag their genre and comparable categories rather than only the book title, which new readers do not know yet.

Example pin description

Cozy mystery series to binge this fall: small towns, amateur sleuths and plenty of tea, with no gore. #cozymystery #fallreads #bookrecommendations

Book hashtags to avoid

Avoid tagging a book with genres it does not belong to just to reach more readers. A cozy mystery tagged #thrillerbooks disappoints thriller fans. Also skip spoiler tags or plot details in descriptions of list pins.

The words before the hashtags do the real work. Find phrases for them in the Pinterest keywords for books list, generate more tags from your own topic with the Pinterest hashtag generator, and write the full description with the description generator.

Book hashtags FAQ

Should authors use book hashtags?

Yes, genre and trope tags help readers who like that kind of book. Your title alone is unknown to most readers.

Do #booktok tags work on Pinterest?

They are borrowed from TikTok and add little on Pinterest. Genre and mood tags describe the pin better.

How many hashtags on a book list pin?

Two to four, focused on genre and mood.

Should authors tag their own book title?

You can add it, but readers who do not know the book will not search for it. Lead with genre and trope tags, then add the title for readers who already know it and want more.

Hashtags for other niches

See all niches on the Pinterest hashtags hub, or browse holiday pin ideas for seasonal tags.

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