A pin description is where you give Pinterest search the context your title has no room for. A good one reads like a short, useful sentence or two written for a person, uses your main keyword early, and naturally includes a few related phrases people also search. Keyword lists and walls of hashtags read as spam to people and add little for search.
This generator writes five descriptions in different shapes: benefit first, a question, a quick preview of what is inside, a short one and a problem and solution version. Each ends with your call to action and shows its character count against the 500 character limit. Edit the one you like so it matches your page exactly.
How to write Pinterest descriptions that get found
Start with the keyword in the first sentence, because only the beginning of a description is visible in most places. Then describe what someone gets from the pin in plain words: what it covers, who it suits, what problem it solves.
Use related phrases the way you would in conversation. "Easy meal prep for beginners, with healthy lunch ideas and a batch cooking plan" covers three searches without sounding forced. The title generator gives you titles to pair with it.
Match the description to the destination
If the pin promises a checklist, the page it links to should have that checklist near the top. Descriptions that oversell lead to quick exits. Use a different description for each pin design pointing at the same page so you cover more phrases, and check finished pins with the pin SEO score checker.