Pinterest Alt Text Generator

Answer a few questions about your pin and get clear, accurate alt text that fits the 500 character limit.

Two or three, separated by commas.

What someone notices first.

Where it is, or what surrounds it.

Type it exactly as it appears on the pin.

Used only in the complete version, e.g. 'a recipe pin'.

How to use the Pinterest Alt Text Generator

  1. 1

    Describe what is in the image

    Name the main subject and the setting in plain words, such as "a bowl of tomato soup with basil" on "a wooden table by a window". Pick the image type so graphics and collages are described correctly.

  2. 2

    Add colors and image text

    List the two or three colors that stand out and paste any words printed on the pin exactly as they appear. Text on the image is the part screen reader users miss most often.

  3. 3

    Pick a version and paste it into Pinterest

    Copy the short, descriptive or complete version. When you create or edit a pin, open the alt text field (it may sit under more options) and paste it in.

Alt text is a written description of an image. Screen readers read it aloud to people who cannot see the pin, and Pinterest also uses it to understand what the image shows. A good description is short, concrete and says what someone would notice first: the subject, where it is, the main colors and any text printed on the image.

This generator builds alt text from your answers, so the result describes your actual pin rather than guessing. It writes a short, a descriptive and a complete version, counts the characters against the 500 character limit and lets you copy whichever fits. Nothing you type leaves your browser.

What good alt text looks like

Describe, do not sell. "Overhead photo of three meal prep containers with rice, chicken and broccoli on a white counter" helps someone picture the pin. "Best meal prep ever, click now" does not. Keywords are fine when they are the honest name of what is shown, but stuffing a list of them makes alt text harder to listen to.

Skip "image of" for ordinary photos, because screen readers already announce an image. Do mention the type when it matters, such as an illustration, an infographic or a collage. Always include text that is printed on the image, since that is often the main message of a pin.

Alt text, titles and descriptions are different jobs

The pin title and description are written to attract clicks and match searches. Alt text is written to describe the picture. Use the title generator and description generator for those fields, and keep this one focused on what a person would see.

Check how all three fields fit their limits with the Pinterest character counter.

Pinterest Alt Text Generator FAQ

How long can Pinterest alt text be?

Pinterest allows up to 500 characters of alt text. Most pins only need one or two sentences, roughly 100 to 250 characters, unless the image contains a lot of text.

Where do I add alt text on Pinterest?

When you create a pin, look for the alt text field, which is sometimes under a "More options" link. For existing pins, edit the pin and you will find the same field there.

Does alt text help Pinterest SEO?

Alt text gives Pinterest another accurate description of the image, which can help it understand the pin. Its main purpose is accessibility, so write it for people first.

Should I include the text that is on my pin?

Yes. Screen readers cannot read words that are part of an image, so typing the image text into the alt text is the only way some people will get the pin's main message.

Is this tool using AI to look at my image?

No. It builds the alt text from the answers you type, using templates that follow common accessibility advice. Your image is never uploaded or analyzed.

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