Everything that helps Pinterest understand and show your content, as a checklist that remembers your progress.
Progress
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Progress is saved in this browser only.
How to use the Pinterest SEO Checklist
1
Start with your profile
The profile items take a few minutes and only need doing once. Open your Pinterest settings in another tab and work down the list.
2
Tidy your boards, then your pins
Rename and describe boards first, because pins inherit context from them. Then apply the pin items to every new pin you publish.
3
Finish with your website
Set up rich pins, check landing pages on a phone and fix old links. Copy the list as text to share progress or keep a record.
Pinterest SEO is the work of making your profile, boards, pins and website easy for Pinterest to understand, so your pins show up when people search. None of it is complicated, but there are a lot of small pieces and it is easy to forget one. This checklist puts the 23 most useful ones in order, grouped by where you do the work.
Tick items as you finish them. Your progress is saved in this browser, so you can close the page and pick up where you left off. When you want to share it with a team member or keep a record, copy the whole list as plain text with ticks and blanks.
Why the order matters
Profile and website items are one-time setup that every future pin benefits from. Board names and descriptions give each pin context the moment you save it. Pin items are habits: they apply to every new pin, so getting them right early saves rework later.
If you only have an hour, do the business account, website claim, board names and rich pins. Those four affect every pin you will ever publish. Check your rich pin tags with the rich pin checker.
Checklist versus audit
This checklist is a to-do list you work through and keep. If you want a score and a ranked list of what to fix first, take the Pinterest account audit. To check a single pin before publishing, paste it into the pin SEO checker.
Pinterest SEO Checklist FAQ
What is Pinterest SEO?
Pinterest SEO means using the words people search for in your profile, board names, pin titles, descriptions and alt text, and keeping your images and website in good shape, so Pinterest can match your pins to searches.
Where should keywords go on Pinterest?
In your display name and bio, board names and descriptions, pin titles and descriptions, alt text and the text on the pin image itself. Use them naturally, one main keyword per pin.
How long does Pinterest SEO take to work?
Pins often take weeks or months to reach their full audience, because Pinterest keeps testing them with searchers over time. Judge changes over at least a couple of months rather than days.
Is my checklist progress saved?
Yes, in this browser's local storage on this device. It is not sent anywhere, so it will not appear on another device or in a private window.
Do hashtags matter for Pinterest SEO?
Much less than they used to. Plain keywords in titles and descriptions are the main signal now, which is why hashtags are not on this checklist.