A call to action tells people what to do next. On Pinterest that might be saving the pin for later, clicking through to read, buying a product or grabbing a freebie. Pins without one still work, but a clear next step removes the guesswork, especially when the pin leads to a page that asks for something.
This generator gives you two kinds of CTA for each goal. Image CTAs are short enough to sit on a button shape or a strip at the bottom of the pin. Description CTAs are full sentences that name the benefit and close the pin description. Add your topic and freebie name and every line updates.
Where to put a CTA on a pin
On the image, place the CTA at the bottom, below the title, so it is read last. A small pill or button shape makes it look clickable, but keep it subtle so it does not compete with the title. Short verbs such as "Get the recipe" or "See all 12 ideas" work better than a vague "Click here".
In the description, end with the CTA after you have explained what the pin offers and used your keywords. You can draft the rest of the description with the description generator.
Match the CTA to the page
The CTA should describe what happens after the click. If the pin says "Download the free planner" but the page opens with a long story, people feel misled and leave. If the page sells something, say so; if it is a free guide, say free.
When you link to affiliate products, add a clear disclosure next to the CTA. The affiliate disclosure generator writes one for pin descriptions and blog posts.