Pin designs for optometry practices, optical shops and eye care creators. Add a frame photo, change the words, download.
8 optometrist pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for optometrists
Optometrists and optical shops use Pinterest in two ways: eye health education and eyewear style. Readers search "glasses for round face", "best frames for oval face", "dry eye relief tips", "20-20-20 rule for screen time", "when do kids need an eye exam" and "how to clean glasses without scratching". The style searches are a strong match for practices that sell frames, since people pin looks they want to try.
What wins is a mix of clear eye care tips and good looking frame pins: face shape guides, new collection pins, kids exam checklists and simple explainers for screens, sun protection and contact lens care. The templates below pair clean clinical blues with fashion friendly neutrals and bold accents. Add a photo of frames on a model or a tidy flat lay, then link the pin to your guide, shop or booking page.
20 pin ideas for optometrists
Each one loads into the editor as the pin title.
What works on Pinterest for optometrists
1
Treat frames like fashion
Eyewear searches on Pinterest look like fashion searches: face shape, trend, color and outfit. Pin your frames on real faces with titles like "glasses for a round face" or "tortoise frames for fall", and link to the frame page or a booking page for a styling visit.
2
Keep health tips simple
Readers want quick, usable answers about screens, dry eyes, kids vision and lens care. One clear tip or list per pin works better than a dense infographic. Link each pin to a page that explains more and ends with a booking button.
3
Plan for back to school
Kids exam checklists and signs-a-child-needs-glasses pins rise before the school year, and sunglasses content before summer. Publish six to eight weeks ahead and add your town name to descriptions so local parents find your practice. Repin your best face shape guides before holiday gift season too.
4
Balance clinical and stylish
Navy and teal suit health tips, while cream, black and a bold accent suit frame pins. Use different templates for each so your boards look intentional, and keep titles short so the frames or the key tip stay the focus.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Yes, especially if you sell frames. Pinterest users search for eyewear styles by face shape and trend, and eye health tips reach parents and screen heavy workers. Both kinds of pins can send local people to your booking page when you add your city to descriptions.
What should optometrists pin?
Pin face shape frame guides, new collections, kids vision signs, screen time and dry eye tips, contact lens care and sunglasses guides. Use style pins for the optical shop and clear tip pins for eye health, each linked to the right page.
Are these optometry templates free?
Yes. Edit any design, add your own frame or office photos and download it free with no watermark or sign-up. Use the pins on Pinterest, your website, emails or in-store screens. Save one set in your clinical colors for eye health tips and another in your shop style for frames.
Can I use brand photos of designer frames?
Only if the brand allows retailers to use them, which many do through a retailer asset library. Your own photos of frames on staff or customers, with consent, often perform better and avoid copyright problems. Ask for written consent before posting photos of customers wearing their new frames.