Pin designs for listings, buyer and seller guides, neighborhood spotlights and open houses. Add your photos, change the words, download.
8 realtor pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for realtors
Home buyers and sellers plan on Pinterest long before they call an agent. Buyers search "first time home buyer checklist", "questions to ask when buying a house" and "moving to Austin", while sellers look for "how to stage a house to sell" and "curb appeal ideas". Realtors, buyer's agents and teams who answer those questions with clear pins and helpful guides get found early, which is when a client is still choosing who to work with.
These templates cover the pins that work best for agents: checklists and step guides, neighborhood spotlights, just-listed and open house pins, and market explainers. Load one into the editor, add a listing or local photo, and download a 1000 by 1500 pin. Everything runs in your browser, so photos of unreleased listings stay on your computer.
20 pin ideas for realtors
Each one loads into the editor as the pin title.
What works on Pinterest for realtors
1
Answer buyer questions before they call
Most people searching real estate on Pinterest are early: renting, saving or starting to look. Pins that answer "how much do I need for a down payment" or "what does a home inspection cover" catch them then. Link each pin to a guide on your site with a simple way to get in touch or download a checklist.
2
Own your local area
Relocation searches name a city or suburb, so make neighborhood guides, school-area overviews, local coffee spots and commute comparisons for the places you serve. Put the place name at the start of the pin title and in the board name. These pins reach people who are moving in from out of town and have no agent yet.
3
Treat listings as short-lived content
Listing pins are useful while the home is for sale, but they stop helping once it closes. Point listing pins to a page you can update to "sold" with similar homes, and spend most of your effort on evergreen guides that keep working all year.
4
Use one brand look
Pick two brand colors and one font pair, then use them on every pin so people recognise you as they scroll. Navy, deep green and warm neutrals read as steady and trustworthy. Keep your logo small and check that your brokerage name appears where your local rules require it.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
It works best for agents who publish helpful guides: buyer and seller checklists, neighborhood overviews and moving tips. Those pins reach people early in their search and keep sending visitors for a long time. Listing pins alone tend to fade quickly once the home sells.
What should a realtor post on Pinterest?
Post what buyers and sellers search for: first-time buyer steps, closing cost explainers, staging and curb appeal tips, local neighborhood guides, moving timelines and new homeowner checklists. Add your current listings too, linked to a page you can update after they sell.
Should I pin every listing?
Pin listings with strong photos, especially in areas where you want more buyers to find you, but link them to a page that stays useful after the sale. Most of your lasting results will come from guides and local content rather than individual listings.
Can I add my logo and brokerage to these templates?
Yes. Upload your logo as an image in the editor and add your brokerage name in a small line of text. Check your local license rules for what your advertising must include, then download the pin as a PNG with no watermark.