A brand kit is the short list of colors and fonts you use on every pin, post and page. Writing it down once saves you from guessing hex codes every time you design, and it makes a feed of pins look like it comes from one place. This generator builds that list and lays it out as a clean sheet you can keep, share with a designer or print.
Add three to six colors by hand, or drop in your logo or a photo you love and the main colors are pulled out for you. Choose a heading font and a body font, and the sheet updates with color swatches, hex and RGB values, type samples and a sample pin. It also writes CSS variables for your website and opens the pin maker with your colors loaded.
How many colors does a brand need?
Most small brands need three to five: one main color people remember you by, one accent for buttons and highlights, and one or two neutrals for backgrounds and text. More than six becomes hard to use consistently, which is why the tool stops there.
Check that your text color and background have enough contrast to read on a phone. As a rule of thumb, pair a light color with a dark one, never two mid tones. The pin color palette extractor helps if you want to borrow colors from a pin you admire.
Pairing a heading and body font
Contrast works best: a serif heading such as Playfair Display with a clean sans body such as Poppins, or a bold sans heading such as Montserrat with a softer body font such as Nunito. Script fonts like Pacifico and Caveat suit short headings only, never paragraphs.
Once the kit is set, use it everywhere. Keep pin titles in the heading font and small text in the body font, and you will recognize your own pins at a glance in the feed. The Pinterest font generator has more ideas for styled titles.