30 curated hashtags

Beauty hashtags for Pinterest

Beauty tags are clearest when they name the category and the need: #skincareroutine, #naturalmakeup, #curlyhair. People search with skin type, hair type and occasion, so those words make the most useful tags.

Hashtags versus keywords on Pinterest: hashtags are optional here. Pinterest search leans on the words in your pin title, description, board name and the text on the image, so a clear keyword phrase does far more than any tag. If you use hashtags, add two to five relevant ones at the end of the description. These tags are curated ideas with no volume data, and they tend to matter more on Instagram and TikTok.

Click a tag to copy it, or copy a whole set. Sets copy with spaces, ready to paste.

Core hashtags (10)

Broad tags for the niche. Pick one or two at most.

Topic hashtags (10)

Specific sub-topics. These describe a single pin best.

Community and style hashtags (10)

Community, format and mood tags. More useful on Instagram and TikTok.

Ready-made beauty hashtag sets by pin type

Four tags per set, picked for one kind of pin. Copy the set that matches the pin you are posting.

How to use beauty hashtags on a pin

Brand and product tags are best saved for reviews and dupes. If you earn from links, add a clear disclosure in the description alongside any product tags.

Tag the category, the specific need and, for tutorials, the format. A concealer tutorial could use #makeuptutorial #eyemakeup #makeupforbeginners. Avoid medical claims in tags or descriptions.

Example pin description

A simple morning skincare routine for oily skin: gentle cleanser, lightweight moisturizer and daily sunscreen, in the right order. #skincareroutine #oilyskin #skincaretips

Beauty hashtags to avoid

Avoid tags that promise results, like #flawlessskin or #acnecure, and skip brand tags on looks that do not feature that brand. Beauty content works best when the tags describe the routine or look rather than the outcome a reader hopes for.

The words before the hashtags do the real work. Find phrases for them in the Pinterest keywords for beauty list, generate more tags from your own topic with the Pinterest hashtag generator, and write the full description with the description generator.

Beauty hashtags FAQ

Should beauty pins use skin type hashtags?

Yes, when the advice depends on it. Tags like #oilyskin or #dryskin match how people search and help the right readers find the pin.

Are brand hashtags useful?

For reviews, comparisons and dupes, yes. Keep claims accurate and disclose affiliate links in the description.

Do beauty hashtags help on Pinterest?

A little at most. Your title and description do most of the work. Hashtags are optional, and two to five is enough.

Should I tag products by price, like drugstore?

It helps when price is part of the content, such as a drugstore dupe or a budget routine. #drugstoremakeup is a common phrase readers use. Keep claims accurate and note any affiliate links.

Hashtags for other niches

See all niches on the Pinterest hashtags hub, or browse holiday pin ideas for seasonal tags.

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