Pin designs for cafes, coffee shops and roasters: seasonal drinks, menus, recipes, events and local guides.
8 cafe pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for cafes
Cafes and coffee shops use Pinterest in two ways. Locals and travelers search "best coffee shops in Austin", "cozy cafes in Paris" and "brunch spots near me", and coffee lovers search "iced brown sugar oat milk shaken espresso recipe", "fall coffee drinks" and "home coffee bar ideas". A cafe that pins its seasonal drinks, menu and space, plus a few at-home coffee recipes, can reach both groups.
These templates use warm coffee tones and clean menu-style type. Load one, add a photo of your latte, pastry case or window seat, change the words and download the pin. Add your city or neighborhood to pin titles and descriptions, since many people plan cafe visits by searching a place name.
20 pin ideas for cafes
Each one loads into the editor as the pin title.
What works on Pinterest for cafes
1
Put your city in the words
People plan cafe visits by place: "coffee shops in Denver", "brunch in Brooklyn". Add your city or neighborhood to pin titles, descriptions and board names, and link pins to a page with your address, hours and map. That gives local searchers what they need to visit.
2
Share recipes as well as the menu
Home coffee recipes get searched far more widely than any single cafe. Posting a version of a popular drink or a seasonal recipe on your blog brings readers who may later visit or buy beans. Link the recipe pin to a page that also mentions your shop.
3
Pin seasonal drinks before launch day
Fall, holiday and summer drinks are searched before they appear on menus. Pin your seasonal lineup a few weeks before launch, and pin the at-home versions earlier still. Reuse your best drink photos each year with new titles. Mention the dates the drink is available so visitors do not arrive expecting it out of season.
4
Show the space, not only the cup
Many people choose a cafe for its seats, light and atmosphere. Pins of window seats, plants, the bar and the pastry case help people imagine spending time there. Take photos at quiet times, and do not show customers without their permission.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
It can help, especially in tourist areas and cities where people plan outings ahead. Local guide pins, menu pins and photos of your space can show up when people search for coffee shops in your area. Recipe pins also build an audience for retail beans or merch.
What should a cafe pin?
Seasonal drinks, menus, pastries, your space, events, and at-home coffee recipes or guides. Include your city in the text and link each pin to a relevant page on your website, such as the menu, the event or the recipe. Keep a board for each so visitors can browse easily.
Do I need a website for Pinterest?
It helps a lot. Pins work best when they link somewhere useful, like your menu, hours, blog recipes or online shop. Without a website, you can still pin to a booking or delivery page, but you lose the chance to share recipes and stories.
Are these cafe templates free?
Yes. Add your drink and food photos, change the text and colors, and download the pin with no watermark and no account. Use the same font and band color on every pin so your cafe is recognizable, and make a new seasonal set each time your menu changes.