Pin designs for people selling ebooks, templates, presets, digital planners and courses, built to show what buyers get.
8 digital product seller pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for digital product sellers
Digital product sellers use Pinterest because the people searching it are often trying to solve a problem with a tool. They search "budget spreadsheet template", "notion template for students", "lightroom presets for food photos", "digital planner for goodnotes" and "social media templates for small business". A pin that shows the product, names the problem and links to a sales or opt-in page can bring buyers in long after you post it.
These templates are built for showing something people cannot hold: device mockups, page previews and clear "what you get" titles. Load one, add a screenshot or mockup of your product, change the words and download the pin. Make one pin for the product and others that teach a related tip, so you reach people at different stages of deciding.
20 pin ideas for digital product sellers
Each one loads into the editor as the pin title.
What works on Pinterest for digital product sellers
1
Show what the buyer gets
Digital products are hard to picture. Use device mockups, page spreads and before and after shots so the pin shows the product in use. Name the format on the image, like "Notion", "Google Sheets" or "GoodNotes", since many buyers search by the app they use.
2
Pair sales pins with helpful pins
Some pinners are ready to buy and many are still learning. For each product, make pins that teach a related tip and link to a blog post or free sample, plus pins that go straight to the sales page. The helpful pins tend to keep working longer.
3
Use a free version to build a list
A free sample, mini planner or one-page checklist is easy to save and easy to say yes to. Collect emails on that page and offer the full product later. This turns Pinterest traffic into buyers you can reach again. Make the free version genuinely useful on its own, so people trust the paid product it leads to.
4
Refresh mockups each year
Planners, calendars and budget templates are searched with a year in them. Update the year on your mockups and pin titles each fall, and keep evergreen products like resumes or brand kits in rotation with new mockups. Old pins with last year's date in the title can still get traffic, so point them to the current version of the product page.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Yes. Many digital product sellers use Pinterest as a main traffic source, because people search it for templates, planners, guides and tools. Pins that link to a sales page, Etsy listing or free sample can bring in buyers for months after posting.
Should I link pins to a sales page or a blog post?
Do both. A sales page converts people who already want the product, and a blog post or free sample reaches people who are still learning. Many sellers find that helpful content pins lead to more sales over time, because they build trust first.
How do I show a digital product in a pin?
Use a mockup: the product on a tablet, laptop or phone, or printed pages on a desk. Show the inside, not just the cover, and name the app it works with. A carousel or video pin can walk through several pages.
Are these templates free to use for my shop?
Yes. Add your mockups, edit the text and colors, and download the pin with no watermark. You can use the pins for any shop, website or course platform. Your files stay in your browser, so screenshots of paid products are never uploaded anywhere.
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