Pinterest is slow to start and long to pay off, so it is easy to lose track of whether the hours are worth it. This calculator turns the numbers you already have in Pinterest Analytics into money: outbound clicks, conversions, revenue and profit for a month, plus the return on every dollar and hour you put in.
It counts your time as a cost, because for most bloggers and shop owners time is the biggest investment. Set the hourly rate to what you could earn doing something else. Everything runs in your browser and your numbers are saved only on this device.
How Pinterest ROI is calculated
Outbound clicks = impressions × click rate. Conversions = clicks × conversion rate. Revenue = conversions × value per conversion. Cost = ad and tool spend + hours × hourly rate. ROI = (revenue − cost) ÷ cost × 100.
The break-even conversion rate is the rate at which revenue exactly equals cost. If your real conversion rate is above it, Pinterest is profitable; if it is below, you need more clicks, a better offer or less time per pin.
Ways to improve the result
Click rate is usually the cheapest number to move. Clear titles that promise a specific result, readable text on a phone and several fresh designs for each page all raise it. The pin SEO checker and the pin maker help with both.
Time is the other lever. Batch-create pins in one session and reuse a brand kit so each pin takes a minute rather than ten.