A premiere or live stream only works if people know when to show up. Pinterest is a planning platform: people save pins for things they want to do later, which makes it a good place to announce an upcoming video days ahead. A promo pin with the day, the time and your thumbnail gives viewers everything they need to set a reminder.
Pick the event type, set the date and time, and the tool writes the countdown label for you, such as "Premieres Friday", next to clear day, date and time tiles. Type where it airs as plain text, add a reminder line and your channel name, and download a 2:3 pin plus a 1080 × 1920 story version for other apps. Bulk mode makes a pin for every upcoming video in a spreadsheet.
When to pin a premiere
Pins can take time to be shown widely, so publish the promo pin a few days to a week before the premiere rather than on the day. Link it to the scheduled video or premiere page, where viewers can set a reminder. After the event, edit the pin title or make a new pin for the replay.
Write the time with a time zone people recognize, such as ET, GMT or your city, because a pin reaches viewers in many places. If most of your audience is in one region, use their time zone instead of your own.
One design for the whole launch
The pin and the story version share the same colors, thumbnail and wording, so your announcement looks the same everywhere you post it. Use the story image for Instagram, Facebook or WhatsApp stories, and the pin for Pinterest.
After the premiere, turn the same thumbnail into an evergreen pin with the YouTube thumbnail to pin tool, and plan more launch posts with the content calendar.