Pin designs for crochet and knitting designers, pattern sellers, yarn shops and makers who sell finished pieces.
8 crochet and knitting pin templates
Tap a design to load it into the editor below, then add your photos and change the words.
Click a photo to drag it · drag a corner or scroll to zoom · click an empty slot to add one
Pinterest marketing for crochet and knitting
Crochet and knitting are among the most searched craft topics on Pinterest. Makers search "free crochet blanket pattern", "easy knit hat pattern for beginners", "amigurumi patterns free" and "how to read a crochet chart", then save the pin and come back when they start a project. Pattern designers, yarn shops, bloggers and people who sell finished pieces all use those searches to reach new makers.
These templates are built for pattern pins: a big, readable pattern name, the skill level, and room for a photo of the finished make. Load one, add a photo of your project on a plain background or in use, change the words and download the pin. Make several pins per pattern with different photos, so one design can reach searches for the item, the stitch and the skill level.
20 pin ideas for crochet and knitting
Each one loads into the editor as the pin title.
What works on Pinterest for crochet and knitting
1
Put the item and skill level in the title
Makers search by item, stitch and difficulty: "easy crochet blanket", "beginner knit hat", "chunky yarn cardigan". Lead with those words on the pin and in the description. Add "free" only when the full pattern is free on the page you link to, or readers will leave quickly.
2
Make several pins per pattern
One pattern can answer many searches. Pin it once as a beginner pattern, once as a gift idea, once under the stitch it uses and once in a seasonal roundup, each with a different photo. Spread these pins out over weeks rather than posting them all at once.
3
Show the finished piece clearly
Makers decide in a second whether they like a design. Use a bright, sharp photo of the finished item, worn or in use, with the stitch texture visible. A close-up of the stitches works well as a second pin or a collage panel.
4
Pin seasonal makes early
Makers need time to finish a project, so they search weeks or months before they need it. Pin Christmas ornaments and gifts from late summer, Halloween and fall makes from midsummer, and summer tops in spring. Republish your best seasonal patterns each year with a new photo or title so they reach makers planning their next project.
Board name ideas
Tap a name to copy it. All are under Pinterest's 50 character board name limit.
Is Pinterest good for crochet and knitting patterns?
Yes. Pattern searches are a big part of craft activity on Pinterest, and pattern pins often keep getting saved for years. Designers use free patterns on their blogs to bring in readers and paid patterns in their shops to earn from them, with pins pointing to both.
Should I link pins to Etsy, Ravelry or my blog?
Link to the place where you want the maker to land. A blog post with a free pattern lets you show ads and build an email list. A shop listing on Etsy, Ravelry or your own site is better for paid patterns. Always link to the specific pattern page.
What photos work best for yarn craft pins?
Bright, natural light, the finished piece filling most of the frame, and a background that does not compete with the yarn color. Worn or in-use photos help readers picture the result. Add a stitch close-up for texture. Avoid busy patterned backgrounds and heavy filters, since makers want to judge the real yarn color before they buy.
Can I use these templates for paid patterns?
Yes. The templates are free to use for free and paid patterns, shop listings and blog posts. Download as many pins as you like with no watermark. Make one template your house style and reuse it for every new pattern, so readers recognize your designs in their feed.
Templates for other makers & online shops and more